Commercials Bring Us Closer to a Same-Sex Couples Normality

Same-sex couples are starting to become more socially accepted.  Media, such as commercials, have been frequenting same-sex couples, as opposed to the more traditional heterosexual male-female couples, in their commercials.  This shows their viewers that they see same-sex couples as normal and that there isn't a problem with it.   Over the past couple years, different companies, such as Hotwire and Honey Maid, have been the first to use same-sex couples in their commercials.  Little to none of these have been well-received.  Particularly, a 2014 Honey Maid commercial entitled "This is Wholesome," attracted the harsh comments of a family values group, One Million Moms.  This group claimed that the graham cracker company was trying to "normalize [the] sin" of homosexual relationships, among other criticisms, says Leonardo Blair of the Christian Post.   As same-sex couples have been depicted in more and more commercials since then, the 2015 Aveeo Baby Lotion commercial "Baby Lashes" sticks out, depicting a same-sex couple caring for their adopted baby girl.

Aveeno, obviously, put a lot of thought into their commercial, especially when it came to the types of couples they used, just like every other company that decides to use same-sex couples in their commercials.  What makes this Aveeno commercial drastically different from the Honey Maid commercial is that it has received no negative feedback or criticism regarding the use of a same-sex couple.  This is a HUGE development in our society, that a commercial like that can be aired without any controversy surrounding it.  It leads one to believe that homosexual relationships has become "the norm."  But is this just wishful thinking?  Have the nay-sayers of homosexuals truly "seen the light?"  Or, could they have simply given up on trying to fight the battle anymore?  It seems to be a win for the LGBTQ+ community either way.  As long as groups and individuals who don't approve of homosexual relationships continue to keep their comments and opinions to themselves, it looks like we could be looking at a peaceful coexistence after all.

Below are the 2 commercials:

2015 Aveeno Baby commercial "Baby Lashes"

2014 Honey-Maid commercial "This is Wholesome"